Case Study: Can Honest Tea Say No to Coke? - DealBook Blog - NYTimes.com
Discovered on 2010-07-08 02:42:25 · http://dealbook.blogs.nytimes.com/2010/07/08/case- In the latest Case Study column, The New York Times's Elizabeth Olson takes a look at Honest Tea, which is searching for ways to maintain its integrity while adjusting to its new relationship with Coca-Cola, a financial backer that has a different way of doing business.
